Founded on the idea of creating an alternative oral hygiene ritual with a modern approach, Selahatin has established a clear position internationally in the beauty market.
The brand's aim is to elevate daily routines to an emotional level through its scent to be enjoyed as an experience.
Worldwide, 140,000 units have been sold since 2019, and there are more than 250 renowned partners dealing with Selahatin.
Alongside one of the world's leading manufacturers of oral hygiene products, Selahtin has created a collection of luxurious and clinically proven whitening toothpastes, mouthwashes, and a series of oral Eau d'Extrait.
